A flowing identity for life out on the water.
Overview
A familiar idea, given a clearer expression.
Solis Charter Group is a yacht-charter business working with a network of partners. The project began with an existing logo and the need for a unified identity that could bring its communications and everyday materials together.
The rebrand keeps the sun-and-wave idea from the original mark, first designed in 2003. A clearer emblem and an accompanying wordmark give that familiar concept a new expression, supported by a palette drawn from the sea, sunset and light.
Services
Brand identity, Logo design, Brand guidelines, Print design
Year
2019
A recognisable system
The identity goes beyond the logo.
A central part of the brief was a corporate pattern that could be recognised even when the logo was absent. The flowing linework stays simple enough to reproduce across a wide range of materials, including flags.
Stationery, promotional cards and the brand guidelines share the same colours, typography and wave language. The result is a connected set of applications, from a small printed card to graphics seen out on the water.
Credits
Created with Apo Branding