About Dmytro Apolskyi

hello,

thanks for stopping by. i’m Dmytro, a designer working across brand identity and the web.

i run Apo Branding with my partner, Ihor. i focus on the design, while he manages our projects and keeps the process moving — from the first conversation to the final handover.

alongside the studio, i work with leading companies in Saudi Arabia and Dubai. my work moves between brand identities, websites and the details that connect them.

i like the details. the spacing in a wordmark, a colour that changes the mood, an interaction that feels just right. i’m interested in how all those small decisions come together to give something a character of its own.

alongside client work, i make things out of curiosity. one experiment imagined modern apps on old Nokia phones. it started as a playful constraint and became a series of videos that reached millions of views.

AI is part of how i work. i use it to explore directions, make prototypes and try ideas that would otherwise take much longer. choosing what to keep, refining it and making it feel right is still the part i care about most.

this site is a place to collect it all. some finished projects, some experiments, and things i’m still figuring out. the bigger studio projects also live at Apo Branding.

you can find me on X and Behance, or write to [email protected].

talk soon,