An identity rooted in the stories behind the wine.
Overview
Wine with a story.
Roots imports and sells wine in Ukraine, with a portfolio shaped by family wineries and small and medium-sized producers. Its philosophy is to choose wines with a history, placing quality and character ahead of volume or passing fashions.
The identity gives that philosophy a visual language: a delicate wordmark, deep navy, pale green and textured organic forms. Historic photographs and expressive typography bring the people, places and stories behind the wine into the brand.
Services
Brand identity, Logo design, Art direction, Print design
Year
2019
The brand in use
A sense of origin, in every detail.
Roots aims to broaden its customers’ view of European wine, from familiar regions to less familiar discoveries. The printed materials support that sense of exploration, making room for the story of a winery as well as the bottle itself.
The system connects tasting invitations, business cards, shopping bags, stationery and the wine catalogue. Tactile paper, embossed details and recurring circular forms give the different applications a shared, recognisable character.
Credits
Created with Apo Branding